Nomenclature Explorations
 Identity Development  Color Palette & Font Selection
 Stationary  Collaterals
The brief was to create a brand for a wall art company named ARTELIER, a collective of artists, graffiti artists, graphic designers whose sole aim is to provide great art at affordable prices, customize the walls and give it a personal touch. The studio is aimed at the Cafes, Niche crowd (high income group), Business people, Restaurants and Homes. I decided to go with the fine art and personal touch approach to make the brand unique from others. It's a new studio so it needed a new language and a new personality. It had to be intriguing, classy and unique; the visual language was then to be applied on various print collaterals and promotional material.

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